Problem Statement
Brokers deal with too many scattered tools, long email chains, and messy documents. Submitting a loan or checking its status often takes longer than it should. Azora needed one clean system where brokers can do everything without feeling overwhelmed.
Business Need
Azora needed a platform that brings loan submissions, document collection, client communication, and status tracking into one simple workflow. The system had to reduce confusion, speed up approvals, and help brokers stay professional and organized.
User Need
Brokers need a straightforward way to create loan applications, upload documents, talk with clients, and see exactly where each application stands. They want a tool that saves time, removes guesswork, and keeps their work in one place.
Product Vision
Create a tool that makes the loan process feel smooth from start to finish. Azora should help brokers stay on top of tasks, avoid errors, and guide clients through the journey in a clear and predictable way.
Solution
I organized Azora Finance around a step-by-step workflow that keeps everything clear. Brokers can start a new loan, collect documents, send messages, and track progress without switching tabs or losing their place. Each section applications, clients, documents, notifications has a clean layout so brokers always know what to do next. The goal was to make a complex process feel simple, structured, and stress-free.
