Problem Statement
The original BetterBank app did not provide a clear or supportive experience for users dealing with financial unpredictability. Weak structure, inconsistent UI patterns, and cluttered layouts prevented users from quickly understanding their financial status or accessing tools designed to help them during emergencies.
Business Need
Millions of Americans struggle with medical debt and unexpected expenses, creating instability and limiting their financial opportunities. BetterBank needed a clearer, simpler mobile experience to help users manage these challenges with confidence.
User Need
Users need a banking app that feels supportive, protects them from unexpected costs, and helps them manage emergencies without stress.
Product Vision
Design a modern, human-centered mobile banking experience that empowers users to understand, control, and optimize their finances effortlessly. The vision focuses on clarity, accessibility, speed, and a premium fintech aesthetic that blends trust with simplicity. BetterBank aims to become a banking companion that feels intelligent and reliable to use daily.








