Overview

Hypercharged is an AI-powered platform that turns leads into booked WhatsApp appointments through instant, automated follow-up. The company needed a stronger digital presence that clearly communicates what the product does and converts visitors into demo bookings.

Deliverables

UX Research

UI Design

Illustrations

Web Design

Web Design

AI

AI

Hypercharged - AI WhatsApp Automation Website Redesign for Higher Conversions

Hypercharged - AI WhatsApp Automation Website Redesign for Higher Conversions

Hypercharged - AI WhatsApp Automation Website Redesign for Higher Conversions

Hypercharged hero section featuring a dark blue gradient background with dynamic yellow wave accents, bold headline about AI-powered WhatsApp lead follow-up, a subheadline focused on converting leads into appointments, and two yellow CTA buttons.
Hypercharged hero section featuring a dark blue gradient background with dynamic yellow wave accents, bold headline about AI-powered WhatsApp lead follow-up, a subheadline focused on converting leads into appointments, and two yellow CTA buttons.
Hypercharged hero section featuring a dark blue gradient background with dynamic yellow wave accents, bold headline about AI-powered WhatsApp lead follow-up, a subheadline focused on converting leads into appointments, and two yellow CTA buttons.

Problem Statement

Hypercharged struggled with a website that didn’t explain their product clearly enough. The previous design lacked structure, didn’t highlight the value of instant AI follow-up, and wasn’t optimized for conversion. New visitors often didn’t understand how the product worked or why it mattered.

Business Need

The business needed a website that would quickly communicate the core benefits, build trust, and drive more demo requests. The new design had to look modern, reliable, and performance-driven matching the brand’s promise of fast automation and better appointment rates.

User Need

Potential customers needed a simple explanation of what Hypercharged does, supported by clear visuals, real results, and social proof. They needed to understand the product within seconds and feel confident enough to request a demo without confusion or friction.

Product Vision

The website needed to embody the essence of Hypercharged: speed, automation, and simplicity. The goal was to create a clean, powerful, AI-focused experience that reflects an advanced tech product while remaining easy to understand for small business owners.

Figma board displaying grayscale wireframes for the Hypercharged website redesign. The board includes layouts for the homepage, about page, client case study page, request-a-demo page, FAQ page, and industry landing page. Each wireframe shows structured sections with placeholder images, text blocks, navigation bars, testimonials, feature cards, and CTAs. The designs follow a consistent grid, with simplified boxes indicating content, headings, and UI components across multiple screens.
Figma board displaying grayscale wireframes for the Hypercharged website redesign. The board includes layouts for the homepage, about page, client case study page, request-a-demo page, FAQ page, and industry landing page. Each wireframe shows structured sections with placeholder images, text blocks, navigation bars, testimonials, feature cards, and CTAs. The designs follow a consistent grid, with simplified boxes indicating content, headings, and UI components across multiple screens.
Figma board displaying grayscale wireframes for the Hypercharged website redesign. The board includes layouts for the homepage, about page, client case study page, request-a-demo page, FAQ page, and industry landing page. Each wireframe shows structured sections with placeholder images, text blocks, navigation bars, testimonials, feature cards, and CTAs. The designs follow a consistent grid, with simplified boxes indicating content, headings, and UI components across multiple screens.

Wireframes

Solution

I designed a modern, high-conversion website built around clarity and trust. The new hero section communicates the value instantly. The visual identity uses a dark-to-light gradient with energetic waves to represent AI automation. Typography is bolder and more confident. Icons, illustrations, and feature blocks were redesigned for a cleaner, more professional look. The structure guides users through the problem, solution, features, process, case studies, and testimonials ending with a strong call to action. Demo and case study pages were optimized to reduce friction and increase sign-ups.

Homepage design of Hypercharged, an AI-powered WhatsApp lead follow-up platform. The layout features a dark blue gradient background with bright yellow accents and bold typography. The hero section displays the tagline ‘More appointments, less follow-up work’ with curved wave graphics and CTA buttons. Below it are logos of partner companies, followed by sections explaining why businesses lose leads, the AI agent solutions offered, and a visual of a man holding a phone next to product interface cards. The page also shows step-by-step lead follow-up process cards, customer testimonials in dark cards with star ratings, and case study previews with metrics like 40% increase in conversions. At the bottom, there is a strong CTA banner ‘Acquire New Customers Reliably With Hypercharged’ and a dark footer with contact information and navigation links.
Homepage design of Hypercharged, an AI-powered WhatsApp lead follow-up platform. The layout features a dark blue gradient background with bright yellow accents and bold typography. The hero section displays the tagline ‘More appointments, less follow-up work’ with curved wave graphics and CTA buttons. Below it are logos of partner companies, followed by sections explaining why businesses lose leads, the AI agent solutions offered, and a visual of a man holding a phone next to product interface cards. The page also shows step-by-step lead follow-up process cards, customer testimonials in dark cards with star ratings, and case study previews with metrics like 40% increase in conversions. At the bottom, there is a strong CTA banner ‘Acquire New Customers Reliably With Hypercharged’ and a dark footer with contact information and navigation links.
Homepage design of Hypercharged, an AI-powered WhatsApp lead follow-up platform. The layout features a dark blue gradient background with bright yellow accents and bold typography. The hero section displays the tagline ‘More appointments, less follow-up work’ with curved wave graphics and CTA buttons. Below it are logos of partner companies, followed by sections explaining why businesses lose leads, the AI agent solutions offered, and a visual of a man holding a phone next to product interface cards. The page also shows step-by-step lead follow-up process cards, customer testimonials in dark cards with star ratings, and case study previews with metrics like 40% increase in conversions. At the bottom, there is a strong CTA banner ‘Acquire New Customers Reliably With Hypercharged’ and a dark footer with contact information and navigation links.

The redesign made a big impact on our business. Visitors understand the product faster, and demo bookings increased as a result. Emir delivered quality, speed, and a clear vision for the brand.

Portrait of a previous client that gave Emir testimonial

Jaime JP.

Founder, Hypercharged

The redesign made a big impact on our business. Visitors understand the product faster, and demo bookings increased as a result. Emir delivered quality, speed, and a clear vision for the brand.

Portrait of a previous client that gave Emir testimonial

Jaime JP.

Founder, Hypercharged

The redesign made a big impact on our business. Visitors understand the product faster, and demo bookings increased as a result. Emir delivered quality, speed, and a clear vision for the brand.

Portrait of a previous client that gave Emir testimonial

Jaime JP.

Founder, Hypercharged

Let’s move your
product forward.

Fast, structured and focused
design support when you need it.

Let's Talk!

emir.does.design

Building products, brands and websites for ambitious creators and founders.

Emir Hidic 2025. All rights reserved.

Let’s move your
product forward.

Fast, structured and focused
design support when you need it.

Let's Talk!

emir.does.design

Building products, brands and websites for ambitious creators and founders.

Emir Hidic 2025. All rights reserved.

Let’s move your
product forward.

Fast, structured and focused
design support when you need it.

Let's Talk!

Emir Hidic 2025. All rights reserved.

Solution

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